Group dynamics. Group dynamics are based on meetings of 6 or 8 people with a specific profile, where they debate about a topic or they solve a problem during a limited period of time (from 60 to 90 minutes) in an empathetic atmosphere. In this context, the views of the participants are enriched and nourished from each other getting in-depth information enhanced by mutual contributions and reflections. The meeting is moderated by an expert in moderating groups.
Qualitative research allows the exploration of social relationships and description of the reality as experienced by the consumers in order to find as many qualities as possible observing the individual and their relationship to the object of investigation. The customer can monitor the process in situ staying in an adjoining room with a spy mirror or closed-circuit television or via video streaming, which makes it easier to observe the technique on site with no need to travel.
* Rough estimate for a consumer profile public collection online. For other caseloads budget request.