{"id":13183,"date":"2015-09-22T11:08:20","date_gmt":"2015-09-22T11:08:20","guid":{"rendered":"http:\/\/eratema.com\/?page_id=13183"},"modified":"2022-09-16T08:30:10","modified_gmt":"2022-09-16T08:30:10","slug":"market-intelligence","status":"publish","type":"page","link":"https:\/\/eratema.com\/en\/private-sector\/market-intelligence\/","title":{"rendered":"Market Intelligence"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 960px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" src=\"http:\/\/eratema.com\/wp-content\/uploads\/2015\/08\/graf-int-mercado-eng.png\" alt class=\"img-responsive\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:998.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 classic vertical-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#ebeaea;--awb-background-color:#ffffff;--awb-border-color:#ebeaea;--awb-active-border-color:#a71930;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6ecb6b87ff83d52b15e\" aria-selected=\"true\" id=\"fusion-tab-whatwedo\" href=\"#tab-6ecb6b87ff83d52b15e\"><h4 class=\"fusion-tab-heading\">WHAT WE DO<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9e9565a943796799069\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-howwedoit\" href=\"#tab-9e9565a943796799069\"><h4 class=\"fusion-tab-heading\">HOW WE DO IT<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ad3b4216c881cd75cbe\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-whatwehavedone\" href=\"#tab-ad3b4216c881cd75cbe\"><h4 class=\"fusion-tab-heading\">WHAT WE HAVE DONE<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6ecb6b87ff83d52b15e\" aria-selected=\"true\" id=\"mobile-fusion-tab-whatwedo\" href=\"#tab-6ecb6b87ff83d52b15e\"><h4 class=\"fusion-tab-heading\">WHAT WE DO<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-whatwedo\" id=\"tab-6ecb6b87ff83d52b15e\">\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><strong>MARKET INTELLIGENCE FOR STRATEGIC DESIGN <\/strong><\/p>\n<p><span style=\"color: #a41e33;\"><strong>\u2022<\/strong>\u00a0<\/span>Sector \/ market analysis <br \/><span style=\"color: #a41e33;\"><strong>\u2022\u00a0<\/strong><\/span>Analysis of macro tendencies and scenarios<br \/><strong><span style=\"color: #a41e33;\">\u2022<\/span>\u00a0<\/strong>Support to the design of geographical expansion strategies<\/p>\n<p><strong>MARKET INTELLIGENCE FOR MARKETING MIX OPTIMISATION<\/strong><\/p>\n<div><strong><span style=\"color: #a71930;\">\u2022<\/span>\u00a0<\/strong>Product<\/div>\n<div>\u00b7 Product design: adaptation for targeted segments<\/div>\n<div>\u00b7 Forecast for demand \/ success of a product<\/div>\n<div><strong><span style=\"color: #a71930;\">\u2022<\/span>\u00a0<\/strong>Price<\/div>\n<div>\u00b7 Optimisation of price architecture<\/div>\n<div><strong><span style=\"color: #a71930;\">\u2022\u00a0<\/span><\/strong>Comunication<\/div>\n<div>\u00b7 Pre-testing, post-testing and communication tracking<\/div>\n<div>\u00b7\u00a0Quantification of promotional activities and their impact<\/div>\n<div><strong><span style=\"color: #a71930;\">\u2022\u00a0<\/span><\/strong>Distributi\u00f3n<\/div>\n<div>\u00b7 Integration of online \/ offline channels<\/div>\n<div>\u00b7\u00a0Analysis of distribution channels<\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><strong>MARKET INTELLIGENCE FOR POINT OF SALE OPTIMIZATION<\/strong><\/p>\n<p><strong><span style=\"color: #a71930;\">\u2022<\/span>\u00a0<\/strong>Support models for the selection of new venues<br \/>\u00b7 Traffic and sale forecast for potential points of sale<br \/>\u00b7 Detection and quantification of the impact of major generators of traffic and sales<br \/>\u00b7\u00a0Performance analysis of the points of sale network<br \/>\u00b7\u00a0Analysis of the causes of over\/under performance<br \/>\u00b7\u00a0Quantification of the impact of actions carried out in a point of sale<\/p>\n<p><strong>MARKET INTELLIGENCE FOR BRAND DEVELOPMENT<\/strong><\/p>\n<p><strong>CONSUMER INSIGHTS<\/strong><\/p>\n<p><span style=\"color: #a71930;\"><strong>\u2022<\/strong><\/span> Consumer understanding<br \/>\u00b7 Trendsetters analysis<br \/>\u00b7 Analysis and modelling of price\/quality mechanisms <br \/>\u00b7 Segmentation and micro-segmentation: lifestyles<br \/>\u00b7 Consumer behavior<br \/>\u00b7 Use and Attitude (U&#038;A): consumer habits <br \/>\u00b7\u00a0Customer satisfaction<br \/>\u00b7\u00a0Consumer behaviour models<\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9e9565a943796799069\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-howwedoit\" href=\"#tab-9e9565a943796799069\"><h4 class=\"fusion-tab-heading\">HOW WE DO IT<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-howwedoit\" id=\"tab-9e9565a943796799069\">\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<p><strong>ERATEMA<\/strong>\u00a0builds a multidisciplinary team together with their clients in order to integrate the Business Intelligence and market data systems that the client already has into the models.<\/p>\n<p>In order to achieve this goal, ERATEMA collaborates with their clients from the early stage of design of the study and up to following them up in the process of using the data in the decision-making process.\u00a0ERATEMA generates Market Intelligence by resorting to two complementary tools:<\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<p><span style=\"color: #a41e33;\"><strong>1.<\/strong><\/span>\u00a0Market modelling: ERATEMA develops statistical and econometrical models in order to explain and forecast consumer and market behaviours, thus allowing to simulate the results of different strategies and tactics. We also assist our clients in the effective use of these models in the decision-making process.<\/p>\n<p><strong><span style=\"color: #a41e33;\">2.<\/span><\/strong>\u00a0Market research with methodological design, data collection and data analysis carried out by our own specialized, highly qualified personnel. Two of the differential values in the carrying out of this process are the application of innovative techniques which extract the maximum value of information, on the one hand, and strict quality control throughout the entire process, on the other hand.<\/div><\/div><\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ad3b4216c881cd75cbe\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-whatwehavedone\" href=\"#tab-ad3b4216c881cd75cbe\"><h4 class=\"fusion-tab-heading\">WHAT WE HAVE DONE<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-whatwehavedone\" id=\"tab-ad3b4216c881cd75cbe\">\n<div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<p><span style=\"color: #a41e33;\"><b>CONSUMER BEHAVIOUR MODELS<\/b><\/span><br \/>What makes consumers behave the way they do and what levers can the company use in order to influence them?<br \/>\u00b7 Segmentation and micro-segmentation models: generation of price \/ quality ratios in each segment.<br \/>\u00b7 Determination of lifestyles and characterization of their relevant consumer behaviours.<br \/>\u00b7 Measurements of the impact of the marketing mix attributes on behaviour.<br \/>\u00b7 Mechanisms which impact consumer perception and measurements of the impact on their real behaviour.<br \/>\u00b7 Sale forecasting.<\/p>\n<p><em><strong>EXPERIENCE: Consum, Matutano, MTN Nigeria, Pans &#038; Company and Ros Casares<\/strong><\/em><\/p>\n<p><span style=\"color: #a41e33;\"><b>SUPPORT FOR INTERNATIONALISATION<\/b><\/span><br \/>Are there niches in a new market?<br \/>Which is the best way to enter a new market?<\/p>\n<p><em><strong>EXPERIENCE: Bayer, General \u00d3ptica and Tau Cer\u00e1mica<\/strong><\/em><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:-20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<p><span style=\"color: #a41e33;\"><b>MODELS FOR PRICE ARCHITECTURE<\/b><\/span><br \/>How does demand respond to the variations in the company&#8217;s price architecture?<br \/>\u00b7 Forecast of the impact of price variations on demand.<br \/>\u00b7 Analysis of the perception bias of the client towards complex pricing models.<\/p>\n<p><em><strong>EXPERIENCE: Burger King and Consum<\/strong><\/em><\/p>\n<p><span style=\"color: #a41e33;\"><b>MODELS OF SALE FORECASTING OF A NEW PRODUCT OR NEW OPENING<\/b><\/span><br \/>How much, and in what time frame, is a new product or new point of sale going to yield?<br \/>\u00b7 Models for sales volume forecasting.<br \/>\u00b7 Measurement of the impact of the elements of product, service, or point of sale design on the desired sales target.<\/p>\n<p><em><strong>EXPERIENCE: Burger King, Consum and Tau Cer\u00e1mica\u00a0<\/strong><\/em><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-padding-right:35px;--awb-padding-left:35px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-1\" style=\"--awb-border-bottom:1px solid #ffffff;--awb-spacer-height:1px;--awb-svg-margin-left:0px;--awb-svg-margin-right:0px;--awb-svg-margin-left-medium:0px;--awb-svg-margin-right-medium:0px;--awb-svg-margin-left-small:0px;--awb-svg-margin-right-small:0px;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"divider-candy-arrow bottom\" style=\"top:0px;border-top-color: #ffffff;\"><\/div><div class=\"divider-candy bottom\" style=\"bottom:-21px;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-background-color:#eeeeee;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 960px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: left;\"><span style=\"color: #a41e33;\">METHODOLOGY<\/span><\/h1>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-5 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-timeline-horizontal content-left content-boxes-icon-on-top content-boxes-timeline-layout fusion-delayed-animation\" style=\"--awb-backgroundcolor:#d8d8d8;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animation-delay=\"350\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#d8d8d8;\" class=\"fusion-column content-box-column content-box-column-1 col-lg-2 col-md-2 col-sm-2 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-none icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa fa-users circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:16px;--fontSize:16;line-height:1.5;\">INVOLVEMENT ANALYSIS<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">    <\/p>\n<p style=\"text-align: left;\">Determination of\u00a0<strong>all team members connected<\/strong>\u00a0to the research.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline\" style=\"border-color:rgba(255,255,255,0);top:56px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#d8d8d8;\" class=\"fusion-column content-box-column content-box-column-2 col-lg-2 col-md-2 col-sm-2 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-none icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa fa-pencil-square-o circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:16px;--fontSize:16;line-height:1.5;\">NEEDS ANALYSIS<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">    <\/p>\n<p style=\"text-align: left;\">By specifying\u00a0the <strong>decisions that the company needs to make.<\/strong><\/p>\n<\/div><div class=\"content-box-shortcode-timeline\" style=\"border-color:rgba(255,255,255,0);top:56px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#d8d8d8;\" class=\"fusion-column content-box-column content-box-column-3 col-lg-2 col-md-2 col-sm-2 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-none icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa fa-info circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:16px;--fontSize:16;line-height:1.5;\">OBJECTIVE ANALYSIS<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">    <\/p>\n<p style=\"text-align: left;\">By defining the\u00a0<strong>knowledge and dataabout clients and markets.<\/strong><\/p>\n<\/div><div class=\"content-box-shortcode-timeline\" style=\"border-color:rgba(255,255,255,0);top:56px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#d8d8d8;\" class=\"fusion-column content-box-column content-box-column-4 col-lg-2 col-md-2 col-sm-2 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background link-area-none icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa fa-check-square-o circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:16px;--fontSize:16;line-height:1.5;\">ALTERNATIVE ANALYSIS<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">    <\/p>\n<p style=\"text-align: left;\">By assessing the different market\u00a0<strong>research methodologies.<\/strong><\/p>\n<\/div><div class=\"content-box-shortcode-timeline\" style=\"border-color:rgba(255,255,255,0);top:56px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#d8d8d8;\" class=\"fusion-column content-box-column content-box-column-5 col-lg-2 col-md-2 col-sm-2 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-none icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#333333;border-width:1px;background-color:#333333;box-sizing:content-box;height:42px;width:42px;line-height:42px;border-radius:50%;font-size:21px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa fa-th circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:16px;--fontSize:16;line-height:1.5;\">DESIGN<br \/>MATRIX<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">    <\/p>\n<p style=\"text-align: left;\">By outlining the\u00a0<strong>tasks<\/strong>\u00a0to be carried out and the\u00a0<strong>knowledge which shall be obtained<\/strong>.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline\" style=\"border-color:rgba(255,255,255,0);top:56px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-padding-right:35px;--awb-padding-left:35px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-2\" style=\"--awb-border-top:1px solid #ffffff;--awb-spacer-height:1px;--awb-svg-margin-left:0px;--awb-svg-margin-right:0px;--awb-svg-margin-left-medium:0px;--awb-svg-margin-right-medium:0px;--awb-svg-margin-left-small:0px;--awb-svg-margin-right-small:0px;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"divider-candy-arrow top\" style=\"bottom:0px;border-bottom-color: #ffffff;\"><\/div><div class=\"divider-candy top\" style=\"top:-21px;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":13175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-13183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/pages\/13183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/comments?post=13183"}],"version-history":[{"count":0,"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/pages\/13183\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/pages\/13175"}],"wp:attachment":[{"href":"https:\/\/eratema.com\/en\/wp-json\/wp\/v2\/media?parent=13183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}