{"id":13197,"date":"2015-09-22T11:25:52","date_gmt":"2015-09-22T11:25:52","guid":{"rendered":"http:\/\/eratema.com\/?page_id=13197"},"modified":"2022-09-16T08:30:09","modified_gmt":"2022-09-16T08:30:09","slug":"your-competition","status":"publish","type":"page","link":"https:\/\/eratema.com\/en\/capsules\/your-competition\/","title":{"rendered":"Your Competition"},"content":{"rendered":"

YOUR COMPETITION\u00a0<\/span><\/h1>\n

W<\/span>ho are my competitors?<\/span>
\nWhich products are working for them?How are they doing to succeed?
\nWhich is the market penetration of my competitors?<\/span><\/h1>\n

GOAL<\/strong><\/p>\n

Get reliable and useful information about your competitors businesses:
\n\u2022<\/strong>\u00a0Business profile (size, length of the service)
\n\u2022\u00a0<\/strong>Type of product\/ service that they offer
\n\u2022\u00a0<\/strong>Penetration and success level in the area
\n\u2022\u00a0<\/strong>Notoriety and appreciation of \u00a0the competitors by your customers<\/p>\n<\/div><\/div><\/div>

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BENEFITS<\/strong><\/p>\n

Deep understanding of your competitors to know where they are going and to be able to maximize your performance strategies, making them effective and enhancing your competitive advantage over your competitors.<\/p>\n

HOW?<\/b><\/p>\n

\u2022 Mystery shopping\u00a0in the competitor\u2019s facility.<\/a><\/strong>\u00a0This exercise involves carrying out pseudo buys by a \u201cmystery customer\u201d, who evaluates a list of predefined parameters of the facility and the person who is attending them, such as the identification of the facility, state of the facilities, image of the person attending, speed, dedicated time, knowledge of the product or defense over competitors.<\/p>\n

\u2022 Primary data from observation in situ and secondary data: Data Mining:<\/a>\u00a0<\/strong>It will allow us to get information of the environment and influence area.<\/p>\n

All the techniques are complementary or supplementary depending on the design of each particular project. Combination of different methodologies during the research will enrich the obtained information.<\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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INVESTIMENT WITH RETURN<\/b><\/span>
\n<\/span><\/i>Impamount spent in market research that will allow your company to achieve the short\/ medium term profit derived from knowing first hand your market of operation and, therefore, to speed up your project success.<\/em><\/span><\/p>\n

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