WHAT IS A CAPSULE?

Capsules are services that integrate different market research techniques supported by new technologies. The objective is to obtain crucial and effective information that responds to the needs of the entrepreneur in launching their services or products to market.

YOUR CUSTOMER

Do you want to know about your customer?

CAPSULES TO KNOW YOUR CUSTOMER

Who is my customer?
Which is their profile?
How do they behave?
Which needs do they have?
What is the boost to buy my product?

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YOUR COMPETITORS

Do you want to know about your competitors?

CAPSULES TO KNOW YOUR COMPETITORS

Who are my competitors?
Which products are working for them?
How are they doing to succeed?
Which is the market penetration of my competitors?

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YOUR CUSTOMER + YOUR COMPETITORS

Learn what your customers think of your competitors

CAPSULES TO KNOW YOUR CUSTOMER AND YOUR COMPETITORS

How does my customer value the products of the competitors?
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YOUR PRODUCT / SERVICE

Do you want to improve your product?

CAPSULES TO IMPROVE YOUR PRODUCT

Will my products be accepted in the market?
How can I improve my products?
How can I promote my products?
How do I cost my products?

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YOUR BRAND / PACKAGING

Do you want to improve your brand or packaging?

CAPSULES TO IMPROVE YOUR BRAND

Does my brand/ logo/ packaging match positively with the product that I offer?
Does it promote the purchase?
Is it easy to remember?
Is it adequate for my products?

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YOUR POINT OF SALE

Do you want to improve your point of sale?

CAPSULES TO IMPROVE YOUR POINT OF SALE

Where can my business success the most?
Is my point of sale in the best location?
Will my products be sold in that area?
Which competence do I have in my area of influence?

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BOOST YOUR SUCCESS

Do you want to improve your sales and profits?

CAPSULES TO BOOST YOUR SUCCESS

How can I improve my sales and profit after my product is launched?
How can I adapt my product to the current changing market?

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