YOUR CUSTOMER + YOUR COMPETITION
How does my customer value the products of the competitors?
GOAL
Get your customers rating and views about the products and services offered by your competitors and to compare them with your product ones.
BENEFITS
Deep knowledge of the relationship established between your customer and your competitors and to know your strengths and weaknesses in comparison with your competitors in order to improve your products and attract your current and potential customer.
HOW?
• Group dynamics. Group dynamics are based on meetings of 6 or 8 people with a specific profile, where they debate about a topic or they solve a problem during a limited period of time (from 60 to 90 minutes) in an empathetic atmosphere. In this context, the views of the participants are enriched and nourished from each other getting in-depth information enhanced by mutual contributions and reflections. The meeting is moderated by an expert in moderating groups.
Qualitative research allows the exploration of social relationships and description of the reality as experienced by the consumers in order to find as many qualities as possible observing the individual and their relationship to the object of investigation. The customer can monitor the process in situ staying in an adjoining room with a spy mirror or closed-circuit television or via video streaming, which makes it easier to observe the technique on site with no need to travel.
• Surveys: 100 online, personal or telephonic interviews. A survey is based on making a list of questions to the target public using a quiz in order to know and quantify the views and habits of the citizens about the topic that the customer is interested on. .
Quantitative research is based on the study of the elements that can be measured and quantified to establish the strength of association or correlation among key aspects, generalization, objectification and extrapolation of the results.
All the techniques are complementary or supplementary depending on the design of each particular project. Combination of different methodologies during the research will enrich the information obtained: in the quantitative stage the ideas and trends identified during the previous qualitative phase are measured and quantified.
INVESTMENT WITH RETURN
Amount spent in market research that will allow your company to achieve the short/ medium term profit derived from knowing first hand your market of operation and, therefore, to speed up your project success.
