-
Group Dynamics. Group dynamics are based on meetings of 6 or 8 people with a specific profile, where they debate about a topic or they solve a problem during a limited period of time (from 60 to 90 minutes) in an empathetic atmosphere. In this context, the views of the participants are enriched and nourished from each other getting in-depth information enhanced by mutual contributions and reflections. The meeting is moderated by an expert in moderating groups. Qualitative research allows the exploration of social relationships and description of the reality as experienced by the consumers in order to find as many qualities as possible observing the individual and their relationship to the object of investigation. The customer can monitor the process in situ staying in an adjoining room with a spy mirror or closed-circuit television or via video streaming, which makes it easier to observe the technique on site with no need to travel. * Rough estimate for a consumer profile public collection online. For other caseloads budget request.
Surveys: 100 online, personal or telephonic interviews. A survey is based on making a list of questions to the target public using a quiz in order to know and quantify the views and habits of the citizens about the topic that the customer is interested on. Quantitative research is based on the study of the elements that can be measured and quantified to establish the strength of association or correlation among key aspects, generalization, objectification and extrapolation of the results. *Rough estimate for a consumer profile public collection online. For other caseloads budget request.
Hall Test of the product: 30 interviews testing the product. Técnica mediante la cual se presenta un producto terminado o un prototipo del mismo a un grupo de consumidores y se les hace una serie de preguntas mediante un cuestionario. The goal is to know the views and attitudes of the individuals and it will allow us to generalize to the rest of the market. *Rough estimate for a consumer profile public collection online. For other caseloads budget request.
